INSIGHT
- Big Data Analytics – Understand consumers better, so you can sell more, and acquire more of them.
- Consumer Research – Understand consumers’ behaviour, and future intentions.
TARGET
- Predictive Modelling – Identify prospects more likely to buy, and which customers will buy more.
- Lead Generation – Identify when and where consumers intend to book and travel.
DELIVER
- Customer Journey – Apply best practice to deliver the best experience, and more sales.
- CRM Technology – Apply best-fit system to deliver personalised customer programmes.
MEASURE
- Customer Satisfaction Questionnaires (CSQ) – Measure customer satisfaction throughout the customer journey.
- Service-Profit Chain – Measure relationships between profitability, customer loyalty, and employee satisfaction.