Unlock the hidden revenue in your customer data
£500,000+ incremental revenue typically identified
Spike helps specialist travel operators turn the data they already own into incremental bookings, higher customer lifetime values and smarter decisions with minimal effort and cost – powered by an intelligent data layer driving predictive customer modelling.
Trusted by leading specialist travel operators including:
“The Spike team understand what a marketing and management team in specialist travel need better than anyone else I’ve come across.”
Most travel operators are data-rich, but insight-poor
Customer data sits across booking systems, CRMs and ESPs – used tactically, not strategically.
- Repeat, reactivation and referral opportunities missed
- Marketing driven by instinct, not evidence
- High-value customers treated the same as low-value ones
- Leadership unclear where future growth will come from
The result? Revenue left on the table – and inefficient marketing spend.
Most operators analyse what happened. Very few can model what will happen next.
The Spike Approach
We help you activate your customer data – so it drives revenue, not just reports.
Spike combines deep sector expertise, advanced analytics and customer insight (with our Atlas market & customer intelligence layer) and practical activation to help you:
- Identify your most valuable customers and segments
- Model which customers are likely to book, rebook and refer
- Design automated programmes that generate revenue year-round
- Give leadership teams clarity and confidence in decision-making
Spike enhances data, sharpens prediction and activates growth in a continuous intelligence loop.
Our Products
DNA – Customer Data Insight
Quantify the opportunity. See where growth will come from.
DNA is our deep-dive into your booking and customer data — enriched with external intelligence (our Atlas data intelligence layer) to reveal not just who your customers are, but where the next wave of growth lies – and which customers are statistically most likely to drive it.
DNA includes:
- Customer lifetime value and booking behaviour analysis
- High-value segment identification
- Postcode-level affluence and travel propensity modelling
- Geographic hotspots and under-penetrated markets
- Data-grounded customer personas
- Revenue opportunity modelling and prioritised roadmap
- Benchmarks against the specialist travel operator market
- Propensity indicators to inform predictive targeting within HUB
Outcome: Measurable revenue opportunity, quantified. And a clear foundation for predictive activation.
HUB – Ongoing Customer Growth Platform
Turn intelligence into automated, measurable bookings.
HUB operationalises the insight uncovered in DNA — continuously enriched with our Atlas external intelligence to sharpen targeting and predictive accuracy.
HUB includes:
- A structured, customer-level single source of truth
- Ongoing affluence and propensity overlays
- Geographic growth tracking
- Automated segmentation and targeting
- Repeat, reactivation and referral deployment
- Paid media audience feeds
- Match-back revenue reporting and ROI dashboards
- Predictive likelihood modelling to prioritise customers most likely to book next
Outcome: Sustained incremental bookings, not one-off campaigns. Driven by intelligence-led prediction, not retrospective reporting.
What makes Spike different?
We don’t just analyse your data. We enhance it.
Spike integrates:
- Your booking and customer history
- Postcode-level affluence and life-stage signals
- Travel propensity and geographic intelligence
Our Atlas enrichment layer sharpens segmentation, strengthens predictive models, improves targeting precision and makes your data AI-ready — ensuring smarter decisions over time.
It enables you to move from reactive CRM to probability-based customer growth.
The result: Clearer signals. Smarter targeting. Less wasted spend.
Typical commercial impact:
- £500,000+ incremental revenue opportunities identified
- Smarter allocation of customer marketing spend
- Higher repeat, reactivation and referral conversion
- Sharper acquisition targeting
- Clearer board-level confidence in customer growth strategy
Get in touch
Want to know how much revenue is hidden in your customer data – and where future customer growth will come from?
Book a 30-minute call – we’ll show you:
- The likely scale of your untapped opportunity
- How enriched data strengthens predictive models and transforms targeting precision
- Whether DNA is the right starting point
Book an introduction call with Jon Walton or Roy Barker.
